George Weld opened his restaurant Egg in the spring of 2005.
Weld's restaurant features local and artisanal ingredients. The eggs are the product of free-roaming hens.
Weld is from the South. He grew up in Virginia and the Carolinas, the heart of American breakfast country, where his father was a traveling minister.
Weld told Isaac Asimov in an interview for a Diner's Journal segment in the New York Times that his big reward as a child was pancakes for dinner.
Weld settled in New York in his 20s and was 33 when he opened Egg two years ago. Asimov said that the new restaurateur had been "living a typical Williamsburg life, working at a dotcom and writing a novel."
The restaurant occupies a narrow space, converted commercial property -- a cozy breakfast, lunch and dinner haven. It was Sparky's All-American Food, owned by friends. Sparky's was open for lunch and dinner. Mornings were dead time for the hot dog diner.
Opportunity pounded and as Asimov coined it, with the Benavidezes, Mr. Weld hatched a plan and each morning Sparky's became Egg, serving breakfast until noon.
Weld's southern roots are evident in the breakfast menu. He sweetens his granola with sorghum, buys his country ham from Col. Newsom's Aged Hams in Kentucky and grits from South Carolina.
About the food...
Eggs Rothko features a soft-cooked egg in a slice of brioche topped by Grafton Village cheddar. Ed Levine says, "imagine eggs-in-a-hold made by Alice Waters."
On a flaky, just moist enough buttermilk biscuit George Weld puts homemade fig jam, Col Bill Newsom's Aged Kentucky Country Ham and Grafton cheddar. Served with buttery Anson Mills grits on the side, the dish is described as Colonel Sanders meets Mario Batali.
In addition to establishing one of the most popular restaurants in Brooklyn, the Weld enterprise expanded to include a farm and other eatery opportunities. Weld himself is an accomplished photographer and an author, posting on the popular blog Edible Brooklyn.
Under the leadership of Weld, The Egg has been serving breakfast to Brooklyn since 2005, farming a plot of Greene County since 2009, and doing Catskills-inspired dinner since 2012. Just this year ( Feb. 2014) Egg completed a move from Sparky's North Fifth Street in Williamsburg to 109 N. 3rd St., between Berry and Wythe in Brooklyn.